Since this is an operational email regarding the customers account, bypass unsubscribed or marketing suspended filters to ensure everyone, no matter their email subscriber status receives their confirmation of cancellation. An order cancellation email is your chance to leave a positive impression and perhaps win some customers over. Let's take a look at these. The event cancellation email is an official notification of the cancellation of an event. How do I write a cancellation letter? If the cancellation comes from another source, attendees may be hesitant to take . It's important to use that account. While the email itself is very simple, Showtimes company name in the bright red header leaves no confusion about which service the customer is cancelling. But today. Not tomorrow. Offering your churned customers a free trial of your product will buy you some time while they reconsider their decision. However, how you respond to them will make or break a deal. We miss you and want you back, but we completely understand that this may not be the best option for you right now. Subscription Cancellation Starter Email Template view raw email-kit-templates-subscription-cancellation-wireframe.html hosted with by GitHub Refer to the launch checklist before using this template in production. Now that you have some ideas on what to include in an order cancellation email to customers, make sure you use the following tips to make your messaging more efficient: No need for the extra fluff in your order cancellation emails. While thats a good question, [], Reassure them that your door is always open for them and how to get back, Offer incentives, or ask for customers feedback through. Customers cancel their orders for many different reasons, such as high costs, poor support, usability issues, etc. Always make sure that your emails: Although cancellation emails should be short, theres no need for them to be cold. Best Free Email Marketing Automation Tools for Startups. email us at [email protected], Receipts and Order Confirmation Email Examples, Create a clear path back to a subscription, Let the customer know what are they missing on, Encourage customers to pause the membership instead of canceling, Mark cancellations as marketing suspended for a month. Reedsport NY 48247 Subject: (**********************) Listen: every business will eventually have to go through a cancellation process, even though customers might seem like loyal fans whod never quit your product or service. Apr 1, 2022 - Check out outstanding handpicked subscription cancelation email examples and start writing up your solid triggered email campaign! Perhaps they didnt receive the products or services they were promised. Cancellation Emails: Basics. But unless you capture a website visitors email before they leave your blog, chances are theyll never return. They confirm the cancellation and at the bottom, they invite the customer to switch to pausing instead of canceling. Letter Templates, Sample Letters, Letter Formats, To,Manager,_____________ (Name of the Company),_____________ (Address), From,_____________ (Name of the subscriber),_____________ (Address), Subject: Cancellation of the subscription. You should scan or photocopy the letter to have an archived copy. 3. The main goal of order cancellation emails is running them on autopilot. When you need a legal form, don't accept anything less than the USlegal brand. We all know that scheduling conflicts and emergencies arises all of a sudden and are sometimes unavoidable. All forms provided by US Legal Forms, the nations leading legal forms publisher. Use keywords such as reactivate now within the email to make it easily searchable in the customers inbox if they decide to come back in the future. Then, with a CTA inviting users to browse their latest shop arrivals, they lure them back into their products. Subscription cancellation Leave-a-review Ecommerce email marketers use MailCharts to build and optimize email campaigns. View subscription cancelled emails and strategies 1 Ask for feedback and learn more 2 Create a clear path back to a subscription 3 Surprise with something unexpected 4 Build a cancellation journey 5 Keep it short 6 Offer a discount 7 State when the expiration date is 8 Let the customer know what are they missing on See how Kidpik thanked the customer for giving them a chance and confirmed that cancellation has been successful. Below, we list some of the best cancellation emails from our MailCharts database and explain why they are great so you can use them as inspiration for your own campaigns. Well, lets just say that it doesnt have to go that far when it comes to your services. Should the customer remain subscribed to marketing emails, consider marking them as marketing suspended for a month to cool off. find format sample template cancellation letter or email is for communicating cancelling a contract, subscription or an event. 3 customer cancellation email templates Canceling a membership email Hi [Customer Name], We really appreciate you being a member of [Membership Organization]. A subscription confirmation email consists of two things: Confirmation button Contact information I have subscribed to your ___________ (online classes / magazines / newspaper / mention the services subscribed) on _____________ (Date) worth ____________ (Mention the amount) for ________ (one month/year). We love this example from MunchPak that has fun animated GIFs. Change it here. 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A cancellation email is a transactional email sent out after a user cancels a paid subscription, contract, or event.Lack of support, high prices, a lack of features, technical difficulties, and poor onboarding can all cause users to leave. Going as far as explaining the difference between a free and a paid version will only speed up customers returns. The true entrepreneur is a doer, not a dreamer. Here's what the process looks like. do, sign up for our mailing list! First paragraph - It should read your name, subscription or membership number, your address, and postal code and that you want to cancel your membership. Sometimes all it takes is to lose something to appreciate it. First, we send the initial cancellation survey that just asks for a cancellation reason. It becomes more crucial to cross-check the confirmation emails to confirm whether you got the right email address in a double opt-in. 8 Tips for Writing Subscription Cancellation Emails to Boost Retention 1. For example, the snack company Graze does an excellent job linking back to their latest blog posts with recent recipes. We were eager to know the things they have learnt through years of experimentation, research and trial and error and they didnt disappoint us with their responses! Use this cancellation questionnaire to get details regarding the requested cancellation which would help you determine if the customer is happy or satisfied prior to the cancellation. Forget the see ya autoresponders who cost you customers and ruin your overall image as a brand. If you'd like to be notified when we They even include a short message for those reconsidering their VIP subscription cancellation, describing the steps to reactivate it. Save my name, email, and website in this browser for the next time I comment. When you need Sample Cancellation Subscription, don't accept anything less than the USlegal brand. > template > Appointment cancelled letter Appointment cancelled letter. Looking for subscription cancellation email template related documents, templates, samples, and checklists? Cancellation Email Templates Cancellations are inevitable in SaaS businesses. 1 month ago, 15 SMS Marketing Best Practices You Should Follow in 2023 1 month ago, Use your cancellation emails to end things on a good note and, in the best case, make the customer want to return. . Overall, the tone of the email is friendly and warm without pushing users to re-subscribe immediately. Care must be taken to address those affected by the cancellation to explain what is happening and why. Keep the cancellation emails simple and as short as possible. This way, you kill two birds with one stone. Pro tip: Scroll down for hand-picked emails. All forms provided by US Legal Forms, the nations leading legal forms publisher. Even if everything fails, youll still be able to receive actual feedback on why they cancel and what you can do to prevent it. Whatever the case, tracking the reasons behind cancellations empowers you to reduce your churn and maintain customers in the future. An easy way to start completing your letter is to download this termination letter template now! They spend no time weeping on a lost customer, but they immediately focus their efforts on getting them back with the quality work that converted them initially. I enrolled for the subscription services two months back on 17th December 2013 with the email id [email protected]. check out and download this sample Meeting cancellation letter now. Thats largely because social media platforms make it seem so easy to connect with an audience, many people wonder why they should bother with an email list at all. Take a look at Netflix, which uses a short, simple email with a clear call to action button should the user want to resubscribe in the future. I've customized the cancelled-subscription template and it works when a customer cancels a subscription, sending the custom email to the admin but I'm unable to get it to send the cancellation email to the customer. When all hope is lost, you still get the chance to give churned customers a reason to return to your services. Thats because theyre worth more to your business than regular customers, and, therefore, they should be treated accordingly. If a customer cancels within the billing period let them know until when they have access to your service. Developed by Etuzy. Make it brief, not elaborate. Find your subscription and select Manage. Customers want immediate confirmation that they have succeeded in canceling their subscription, and you'll want to maximize the chance that the customer will open your email. Sign Up . It is not necessary, but you may wish to explain the reason for canceling. Instead, offer relevant content with no strings attached and see what happens when churned customers realise that you care about their problems above all. Entered the wrong email address? Waiting too long can result in a poor user experience. 2. Browse SMS with best practices and get inspired for your next campaign. You still have the final word and even the chance to turn things around. Give enough information such as an account number, membership number, or data from a mailing label so there will be no question about who is canceling what. It should also state the reason behind why you want to cancel the membership. If the confirmation email has not arrived within a minute or two, please check your spam folder. Learn how we streamline campaign planning, help optimize journeys, and simplify competitive audits. And one of the best [], We asked 9 SaaS companies for their best tips on email marketing, heres what they said, Weve been busy surveying some of the hottest software companies out there, asking them what their biggest email marketing tips and tricks are. Add value by offering relevant content for free, no strings attached. This is a good way to keep the customers engaged and interested in your product even if the subscription service wasnt the best option for them. Sometimes the wiser thing you can do is give your customers a free taste of the whole menu. t takes a crane to build a crane. Here are tips about how to properly write the content for the email for the best possible outcomes. Even the most loyal, long-term customers who you thought would stick around forever may cancel their subscription out of the blue. Figure out why your customers canceled in the first place 3. 1. Cancellation Email To Customer | Templates at allbusinesstemplates.com Cancellation Email To Customer Save, fill-In The Blanks, Print, Done! Click on image to zoom / Click button below to see more images 1 2 Download Cancellation Email To Customer Microsoft Word (.docx) Or select the format you want and we convert it for you for free: Minimal and on-point! Below weve broken down what [], How to effectively segment your mailing list, Segmenting your email marketing list is one of the most effective ways to improve open rates, encourage more clicks and drive more conversions. Setup for canceled subscription emails is relatively simple: set up the email asset, create a triggered campaign, and sit back and analyze the email results. Please email [email protected] if you have troubles creating your account. We are in a free private beta period, sign up for onboarding within 24 hours. And how equally important it is to grow your audience. This is to bring in your notice that my name is _____________ (Name of the subscriber), and my address is _____________ (Address). The bottom line of order cancellation emails is figuring out why customers churned in the first place. Maybe they didn't achieve the results they expected because they haven't been nurtured enough to realize the full ROI of your product. Growing the Next Generation of SaaS Businesses. So, instead of opting for a generic message via a business email address, make your emails stand out in a subtle yet significant way. But [], Changes in iOS 10 Mail, and how theyll affect email marketers, This week was the Apple WWDC, where they announced the new release of iOS 10. Search and explore 1,000s of brands across a wide spectrum of ecommerce categories. These emails should be clear, concise, and sincere, and the chance of hitting these notes if you aren't the one crafting the email is very slim. 5 examples of successful order cancellation emails From the technical setup to the design, and the fresh content needed to satisfy Googles search algorithms, the thought of having to create a website is a daunting task for many of us. We are in beta! How to write a cancellation email to customer? We are in beta! 4 days ago, Best Typefaces, Designs for Email Campaigns The customer just canceled the subscription and they are not interested in reading long winback messages. Fortunately, you can retain your visitors by getting them [], How to grow your email list using social media, Using social media to grow an email list is not a new concept, but it is one that may be under-utilised. Marketing automation tip: If working in a marketing automation tool, customers can be marked as marketing suspended once the data value for their subscription changes from subscribed to unsubscribed automatically instead of updating manually. This way, customers can access the content library without restrictions while the brand gets to keep them on board. Initial survey: After they choose a response, we send this follow-up email to get more details: The Quick and Easy Guide to Email Drip Campaignswith Real Examples, Best Typefaces, Designs for Email Campaigns, Tips and Tools for Running an Ecommerce Competitor Analysis, 15 SMS Marketing Best Practices You Should Follow in 2023, The Quick and Easy Guide to Email Drip Campaignswith Real Examples Weve curated hundreds of seasonal email examples for your next promotional campaign. Almost five months on from the implementation of the European Unions new General Data Protection Regulation, that question might seem a little overdramatic. Among other things, you can use email for: Lead generation Lead nurturing Driving sales Customer retention Customer service Brand awareness However, to successfully leverage email, you must build an email list of engaged subscribers. In this guide, well explore different examples and best practices for customer cancellation email responses. As a general rule of thumb, proactivity, optimism, and respect towards your customers time are highly appreciated. Because chances are, this is not farewell, as you still get a chance to bring customers back. How to write a Cancellation of purchase order? This gives them some space since unsubscribing but allows for further marketing promotions and win-back campaigns down the line. Cancellations happen, and they can be frustrating. For example, Disney+ uses a short email with a simple Restart your subscription button, letting users know that their subscription has been cancelled and offering them the chance to resume it. So lets get down to business! Cancellation confirmation emails are triggered by users refusal to continue with their orders and try to bring them back. Especially for those who are just starting out with their business or side hustle. Below are a few considerations when setting up: Setup the email to send when a customer cancels their subscription on site. Here are some tips on what to include: Create a survey to understand more about why theyre unsubscribing and use that data to better your product or services. The critical ingredient is getting off your butt and doing something. from top SaaS companies. Win-win! Below and overview of all related document in easy to use Word, Excel, PDF and PPT format. Someone who cancels their subscription might still be interested in your product, they might just not need a subscription anymore. However, personalisation is a must when it comes to VIP or high-spending customers. Keep the email professional. We are in a free private beta period, sign up for onboarding within 24 hours. Ensure that it is sent via certified mail, as this will confirm the date and time the letter was sent. Cancellation letter, how to write an email or letter to cancel order, business service contract, membership subscription etc. In the next paragraph, you should ask the authority for confirmation of cancellation. 3 weeks ago, Tips and Tools for Running an Ecommerce Competitor Analysis The goal is to help customers see that youre an ally. Your email address will not be published. Order cancellation email templates might serve different purposes, but their primary goals are to: This is a vital step in the users lifecycle and the aftertaste of your service. Weve sent a confirmation email to [email]. Hop over to MailCharts and find 50+ more subscription cancelation email designs. This is a popular strategy in the media industry, for example, this initial subscription cancellation email from Showtime. By sending them a your order has been cancelled email with a clear reactivation call to action, you make it easy for them to spot your brand in their inbox conversations. Weve curated beautiful designs, awesome subject line ideas and more to inspire upcoming campaigns. Because segmenting empowers you to send highly targeted emails to specific audiences within your mailing list. People who just canceled their subscriptions dont want to hear a hard sell back into the product or endure a complicated cancellation process. Their follow-up emails include notification of when the subscription expires (if canceled within a billing period) and a survey for feedback email like the strategy mentioned above. For example, an order cancellation email that lists the perks a customer is giving up on is an excellent win-back strategy to help them reconsider their decision. JustFab kept the cancellation email short but managed to squeeze in the list of the perks that the customer is giving up on. Your email address will not be published. Again, cancellation is not the end of the world, and most businesses go through the process at one point or another. "The Forms Professionals Trust . By using this letter, it is possible to make clear the wish to no longer receive the benefits of the subscription or membership while also no longer being responsible for paying for said benefits. I would like to discontinue with the regular monthly subscription. Request Letter for Cancellation Of Subscription - Subscription Cancellation Letter May 1, 2020 / Request Letters To, Manager, _____________ (Name of the Company), _____________ (Address) Date: __/__/____ (Date) From, _____________ (Name of the subscriber), _____________ (Address) Subject: Cancellation of the subscription Dear Sir/Madam, SaaS Subscription Cancellation Email Templates & Examples Created by Messaged - Email Marketing Automation for SaaS Companies Discover hundreds of the best free, downloadable subscription cancellation email templates and examples created by leading SaaS companies for your design inspiration! They also let customers know up until when they have access to the service since they cancelled within the billing period. Focus on using empathetic language and always add a personal touch that shows care and personalisation. People come and go and so do customers. This article outlines some sample cancellation email templates along with the best practices for writing one.. What Is a Cancellation Email? Cancellation newsletters are transactional emails triggered by a user's refusal to prolong a subscription. They offer 50% off a lifetime membership valid for a specific time period. Marketing Forms. Your email address will not be published. For example, skincare company Curologyasks canceled subscribers to fill out a survey to learn more about their experience. Don't assume the worst of your canceled customers 4. Subscription cancellation confirmation email template You can use this template to confirm your user's cancellation: Hi [Name], As you requested, we've canceled your membership effective 2022. Snack company Graze, does this well by including a link to recent recipes on their blog. If you have a pausing option and you want to mention it in a non-aggressive way, take a look at this example from SprezzaBox. Be respectful of their decision and offer them an opportunity to come back if they choose. This form is a sample letter in Word format covering the subject matter of the title of the form. Instead, they may have found a better deal, not achieved the expected results, or simply no longer need your service. I hereby request you to cancel the above subscription because ____________ (not required/ service issue/no free time/not able to manage time/others). Instead, seize your opportunities and reduce your churn rates with the proper cancellation confirmations. Many your order has been cancelled emails focus on saying sorry or goodbye instead of informing clients of the actual cancellation process and the next steps. Required fields are marked *. Order cancellation email templates might serve different purposes, but their primary goals are to: Mend relationships Re-engage customers Boost retention Reduce churn rates Drive traffic to the website This is a vital step in the user's lifecycle and the aftertaste of your service. Moreover, try to be as helpful as possible, adding valuable links and offering alternatives and incentives wherever you can. Download this Letter requesting cancellation for a purchase order now! Sign-up for MailCharts to discover subscription cancelled campaigns and get inspired! Follow-up personally with VIP customers who've canceled 5. Find your Subscription cancellation email template, contract, form or document. Required fields are marked *. And the answer is yes; your clients can cancel their order or quit your service anytime. Make a point to say more than "sorry" or "goodbye" 2. A subscription confirmation email is generated when a visitor subscribes to your mailing list. All Onboarding Transactional Marketing And relevancy [], 7 successful bloggers share their best email marketing tips, As an online business owner, you know how important it is to build a relationship with your audience. Customers do not want to go through complicated canceling processes and multiple confirmations. These emails have the option for some personalization, but for the most part, the content isnt all that tricky to implement. What's your favorite email from this board? A small discount never hurt anyone. Perhaps your products are not a good fit for their needs, but that doesnt mean they should stop engaging with your brand. The subscription cancellation email can be fun and on-brand while still being short and effective. Here are a few examples of how to respond to a cancellation email: Perhaps users cancelled their subscription by accident or wish to return to your services in the future. This is a part of their win-back strategy that can help customers reconsider the decision. But, here at EmailOctopus, we know that cancellations are not always a farewell. 2 Write it yourself. This cancel subscription template can be used by any businesses that offer monthly, yearly, and bi-yearly recurring subscriptions to their clients. Personal accounts grab readers attention and make the process of offering incentives or asking for feedback a bit more personalised. With order cancellation emails, you still have valid cards in the game, and if done right, they can keep customers hooked in the long run. Our team is constantly adding new templates and email examples Sincerely/Faithfully/Thankfully,_________________ (Name of the Subscriber),_________________ (Contact details), Enclosed: _________ (supporting documents), To, ____________ (Receivers Name) ____________ (Gas Agency Name), ____________ (Gas Agency Address) Subject: Request for gas connection name, To, __________ (Name), __________ (Address) Date: __/__/____ (Date) Subject: Request for renovation of the store Sir/Madam, My name, To, The Human Resources Manager, __________ (Company Name), __________ (Address) Date: __/__/____ (Date) Subject: Re-issuance of experience letter, From, _________ (Name), _________ (Contact details), Date: __/__/_____ (date) To, The Manager, _________ (Name of the company), _________, To, The ____________ (Concerned Authority), ________ (Address), Date: __/__/____ (Date) Subject: Change of mobile number Respected Sir/ Madam,, To, The Manager, __________ (Bank Name), __________ (Branch Address) Date: __/__/____ (Date), Subject: Request for issuance of solvency, To, The HR Manager, __________ (Name of the Company) __________ (Address of the Company) Date: __/__/____ (Date) Subject:, To, The Accounts Officer, __________ (Company Name), __________ (Address) Date: __/__/____ (Date) Subject: Petty cash request letter Respected, Your email address will not be published. Take a look at Avocodes order cancellation email template that incorporates a 30-day free trial along with social proof to assist customers decision-making process. This Cancellation Letter is a letter that can be used to cancel a subscription, such as a magazine or an insurance policy, or a membership, such as to a gym or country club. Subscription cancellation emails are often short, sweet and to the point. As the host or meeting facilitator, you should be the one sending out the meeting cancellation. Avenue Logan NV 12657 (581) 379-7573 21-09-2014 To, Hu Park 1429 Netus Rd. Their light and happy message keeps the order cancellation email in a positive tone. Description. This can be a great way to get customers back on the website without strongarming them back into a subscription. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); EmailOctopus is a product of Three Hearts Digital Ltd, 86-90 Paul Street, London, EC2A 4NE, UK, Understanding and optimising the 5 important parts of an email, The top 8 free email marketing tools in 2022, Order cancellation emails to customers examples & best practices. Ten out of ten if you ask us! For instance, JustFab managed to squeeze in a short yet concise email listing all their customers privileges, such as free shipping, exclusive member discounts, and easy returns. Weve batched companies together to help you gain insight into data and trends in the world of ecommerce. "The Forms Professionals Trust . Im sure you know by now that onboarding a new customer is much more expensive than maintaining an existing one. So based on their preferences and needs, you can offer them a deal combined with a referral program. Sign up 16 Email Template Examples for Ecommerce Account Confirmation Templates These templates are often short, sweet, and to the point to help verify account creation. Discover hundreds of the best free, downloadable subscription cancellation email templates and examples created by leading SaaS companies for your design inspiration! Cancel a Microsoft 365 or Xbox subscription Cancel Microsoft 365 Cancel Xbox Cancel other Microsoft subscriptions Go to Services & subscriptions and sign in with the Microsoft account you used to purchase your subscription. This form is a sample letter in Word format covering the subject matter of the title of the form. Break-ups can be messy but they dont need to be. A lot of people have ideas, but there are few who decide to do something about them now. Not next week. Styling subscription service Frank and Oak sends a cancellation email that includes a 15% off discount for non-subscription based purchases on their website. 2021 Messaged, Inc. All rights reserved. Its never too late to add value to your customers lives. | Nolan Bushnell, Allbusinesstemplates.com is a website by 2018 Etuzy ltd. Easy to use Word, Excel and PPT templates. It gives you the power to deliver content thats relevant to your customers. Although some people easily let their customers go, still the best practices encourage seizing every opportunity to bring them back since it is much more cost-effective to get the old customer back than onboard the new one. Thats why your cancellation confirmation emails should have a tone of clarification, not defeat. 6. Its as simple as that. Then, we send the follow-up email that asks for any additional feedback. If you have any questions, please Who doesnt like free stuff? We are in a free private beta period, sign up for onboarding within 24 hours. Here are a few samples of Email cancellations in lieu of the situations that generally arise in our daily lives. Although some businesses simply let customers go, there are still best practices to help you hold their hand just before they exit the room. This way, theyll get full access to your premium services as well as a clearer image of your advanced features. Or maybe the costs exceeded their budget. the product or service may not have . Dont fall into that trap. Copyright 2022 - Lettersinenglish.com | | Privacy Policy| Disclaimer| Terms of Use, Request Letter for Cancellation Of Subscription Subscription Cancellation Letter. But, you might wonder, can you legally cancel a purchase order? Every time a customer chooses to cancel their subscription, it gives you a chance to learn and make a positive final impression by sending them a solid subscription cancellation email. Send your emails from a personal account 6. Keep your subject lines straightforward and your text between four to five sentences. Import the code below into your Email Service Provider (ESP) to create a subscription cancellation email. Ensure customers receive the email within a few minutes of canceling. Cancellation Policy Template: 30+ Free Templates for E-Commerce & Small Businesses Today, We are going to know all about Cancellation Policies in any business. Hulu sends a short email notification about the successful cancellation and they state the expiration date. cancellation letter is written for different reasons. . Take a look at this cancellation confirmation by Calm. Use EmailOctopus to create automated cancellation workflows as your last opportunity to interact with customers. But in the height of pre-regulation speculation in May 2018, many marketers and commentators were concerned that the new rules and enhanced data protection enforcement could be the final blow to email [], How to build an email list without a website a beginners guide, Lets face it websites are time-consuming. Even if their decision to leave is final, you still might be able to get their feedback and enhance your services. Sign in by hand and mail it to the membership or subscription company's address. Event Cancellation Email Sample From, Liberty Walton 343-6527 Purus. See more ideas about triggered email, email templates, email design. Itll be appreciated. Discover hundreds of the best free, downloadable subscription cancellation email templates and examples created by leading SaaS companies for your design inspiration! Sample letter to cancel a membership or subscription This is in concern to the subscription of free health newsletter with your company. Easy to download and use cancellation email to customer. Your job as an email marketer is to uncover the root of the problem and perhaps offer incentives to keep them on board. State your intention directly. You can keep former customers engaged with your regular newsletter, social media content, or as Birchbox does by making it clear that they still have access to their accounts and all the loyalty points theyve earned while they were signed up. Weve curated collections of engaging text messages. Although iOS 10 is not out till the Autumn, weve got our hands on the beta. Even if theyre not interested in resuming, their friends might be. Create a duplicate of the letter for your files. Many email marketing campaigns are now reporting in excess of 40% open rates for iOS devices, so weve rounded up a fewnew nifty features [], How to use online assessments to build an email list: a step-by-step guide, If theres one marketing channel you can use to achieve any business goal, email is it. 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