This key message is what sets us apart from other universities and organizations. The UCLA brand is rooted in our core mission as a public research university: education, research, and public service. And together, we will reach even greater heights in the next 100 years. Chancellor Gene Block. Once approved, you will receive notification from the Image Library Manager to download requested fonts or images. Fundamentals Start with the fundamentals, including the UCLA brand definition, rules for brand protection, and accessibility best practices. Karbon is the primary font for printed materials. Brand Guidelines is designed to help you tell this story more effectively and harness the power of the UCLA brand in your work. | Ste 1400 Thats better for web use, where the approach to typesetting needs to be kept simple. Thats why so much emphasis is put on conformity of brand language and look, and why all brands have guidelines like this one. Never use any of the custom fonts for body copy. For a more restrained look, use sentence case. Limit use to five or six words in these fonts. On websites, Karbon can be used to create graphics. Bag) View on Amazon SCORE 8.6 AI Score Our experienced team created the BFP Score rating . 10889 Wilshire Blvd. Always use the prepared file available in this section. Even in print they are only legible in display sizes. Individual students may be able to order business cards and to use UCLA marks on presentations and research posters. Learn about future initiatives for the UCLA digital ecosystem and the best practices for developing and designing web content. Select the desired stationery item by clicking on the button below. Lynda.com Access training content via the L.A. Public Library and the L.A. County Library Systems free with your library card. UCLA Marketing provides a limited number of font licenses to qualified users. Unity of message isnt conformity; its the wellspring from which we all draw the distinctions that make UCLA special. Authorized agencies and designers may be granted download privileges while working on UCLA projects. Please check your inbox to complete your registration. | Ste 1400 The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. Learn how to connect with your audiences using the most effective tools and techniques for each medium. Start with the fundamentals, including the UCLA brand definition, rules for brand protection, and accessibility best practices. Thats why Helvetica/Arial is a good choice these neutral type styles dont require adjustments like extra line spacing. Setting the first sentence of body copy in bold caps helps to invite the reader into the text. 3. ucla academic counseling Amazon Brand - Wag High Protein Dry Dog Food Salmon and Lentil Recipe, Grain Free (5 lb. Welcome to the UCLA Health Center for Brand Excellence. The UCLA brand encompasses the work of many different people. Here, you'll find a comprehensive hub of information and protocols for how to bring to life the UCLA Health brand. These fonts are clean, modern and timeless. To state the mission more formally: UCLAs primary purpose as a public research university is the creation, dissemination, preservation and application of knowledge for the betterment of our global society., Distilled into a single sentence, the UCLA brands key message is this: UCLA is an engine of opportunity and progress, propelling action and change to make a better world.. Los Angeles, CA 90024. Notice that the message is active: an engine propelling action and change. Our marketing and communications should connect our discoveries, achievements and aspirations to their impact, both locally and globally. Dont center or justify. Try looking up a doctor, a clinic location, or information about a condition/treatment. Best Practices Brand Guidelines | Identity | Department Logos Logos and Marks Department Logos Logo System Logo Colors Minimum Clear Space Minimum Size Other Graphics Do Not Request Logos The School or Department Logo sometimes called a lockup or signature combines the campus logo with the name of a school or department. Consistent use of the campus logo, color palette and fonts makes it easier for our audiences to connect with our messages. Outline fonts can be used online only if the size is large enough to provide sufficient legibility. How they feel about you. Here, youll find a comprehensive hub of information and protocols for how to bring to life the UCLA Health brand. Choose a large size, and dont mix it with other versions of Karbon. To state the mission more formally: "UCLA's primary purpose as a public research university is the creation, dissemination, preservation and application of knowledge for the betterment of our global society." Refer to the UCLA Brand Guidelines for formatting and other options. Learn the basics of UCLA's brand, including our core mission, key messages, characteristics and personality traits. These UCLA brand personality traits should resonate through our communications efforts. Take advantage of that control but use it to make the content appealing, not to crowd in more words. How to apply brand guidelines across channels. Vital, impactful brands are built on truth and continuity. If you use Karbon to create online graphics, be sure to provide accurate and complete alt text. Our messages may emphasize different traits depending on audience and content. UCLA's brand fonts are sans-serif type styles: Karbon and Helvetica/Arial. When you begin a project, always consider which brand pillars your content will evoke and how they will resonate with your audience. How to apply brand guidelines across channels. Brand Defined Brand Protection Accessibility StratComm EDI Content Guide A recruiting piece aimed at high school students will have a different tone than an annual report to a donor group. Protected by Law and Policies The UCLA Marks are protected regardless of color, font, letterform, etc. In print, designers have the tools to fine-tune spacing between letters, words, and lines of type. Try looking up a doctor, a clinic location, or information about a condition/treatment. Desktop Stationery - Brand Identity | UCLA Health Home Brand Identity Guidelines & Templates Desktop Stationery Brand Identity Desktop Stationery Guidelines & Templates Microsoft Word templates for printing stationery items from your desktop Select the desired stationery item by clicking on the button below. Karbon is a distinctive geometric font, available in seven weights from hairline through bold. Please check your inbox to complete your registration. A unified UCLA brand is critical to increase the quality, efficiency and cost-effectiveness of our communications efforts, celebrate our strengths and amplify our impact. Please note: This template is for generating letterheads from your desktop. Both fonts were designed to be visually neutral, so they have fewer quirks than Karbon. What's New Discover how to participate in new initiatives like the UI Component Library, a campuswide web platform and unifying website elements across UCLA digital properties. As a public research university in a global city, UCLA is known around the world for its importance and impact across many different fields of learning. UCLA has many different audiences: academics, students, parents, alumni, public servants and casual observers, people in Los Angeles, in California, and around the world. The UCLA brand, core mission, key message, brand pillars and personality Brand Protection Policies, permissions and approvals to use UCLA logos and marks Accessibility Creating an inclusive experience for everyone Identity How we look and talk Logos and Marks Campus Logo Department Logos Script Logo UCLA Seal Historical Marks myUCLAhealth Technical Support: (855) 364-7052 How to Activate your Account and Join Video Visits; Find the Nearest Medical Office; Access a Family Member's Chart Like the key message, the brand pillars capture aspects of UCLA that make us unique among universities. Use Karbon Bold Outline and Bold Open for emphasis only perhaps to highlight an impressive number or ranking. Helvetica/Arial is the primary font for online work. UCLA encourages the use of official social media accounts to tell the university's stories and participate in conversations around relevant topics. Karbon fonts can be purchased commercially. From the website, request access to the Image Library. The UCLA Marks include, but are not limited to, these examples of UCLA Marks. Logo System Because together, we are stronger than we are apart. Using the prepared templates ensures that you are adhering to the approved format, typefaces, and margins for each item. Once approved, log into the Library using the given credentials. Welcome to the UCLA Health Center for Brand Excellence. Brand Guidelines Fundamentals Identity Application Colors Usage The Palette Accessibility Do Not Downloads UCLA's colors evoke the blue of sea and sky and the gold of the sun and wildflowers, especially the California poppy. Every marketing channel has its own unique conventions and best practices. Los Angeles, CA 90024. Its what people think of you. Physicians and researchers are able to order business cards and to use UCLA Health marks on presentations and research posters. The custom fonts must be used sparingly and thoughtfully. Headlines should always convey the content hierarchy: think of your headlines and subheads as a content outline. Helvetica is a standard font on Macintosh computers. They help to visually convey the brand pillars and personality traits. With written approval from UCLA Health Marketing. Los Angeles, CA 90024. Karbon Font Family About Karbon is a distinctive geometric font, available in seven weights from hairline through bold. Social media is an important platform for UCLA; when we present a consistent voice and brand aesthetic, we can represent ourselves more effectively. | Ste 1400 The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. UCLAs brand fonts are sans-serif type styles: Karbon and Helvetica/Arial. The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. Brand Guidelines | Secondary Global Nav | Resources Resources Use these resources for learning new skills and adding to existing knowledge in support of your work with the UCLA brand. Only use official campus logos and related graphics provided at the UCLA Brand Guidelines website. Remember that the browser, not the designer, controls the display of type. A special branded version of Helvetica is used only for the department logo system. UCLA Brand Guidelines the official set of instructions and directions regarding the proper use of UCLA Marks, graphic elements and identity systems UCLA Marks any representation used to identify and distinguish the goods and services of UCLA from those of others (see examples of UCLA Marks) UCLA Campus Names 10889 Wilshire Blvd. Our brand is what these audiences think, feel and respond to when they see or hear the name UCLA. Presentation Templates These templates provide options for designing presentations using either PowerPoint or InDesign. Use Karbon Thin Reveal carefully. You may now view the images and fonts in the Library and download images with watermarks for FPO use. Anyone is welcome to explore this site. All members of the UCLA Health family are welcome to explore this site. UCLA Strategic Communications can work with major academic and administrative units to fine-tune their identity so its consistent with the UCLA brand, but tailored to the unique strengths and challenges of the unit. Request them through the UCLA Image Library. Never set body copy smaller than 10 point, even for young audiences. Who can use this site All members of the UCLA Health family are welcome to explore this site. VET ENDORSED - Harringtons Advanced Science Diet is a vet endorsed dog food that is naturally enhanced for your dog's health & well-being. It is required for all major marketing materials and recommended for other print pieces. The UCLA marks include words, abbreviations, logos, symbols and landmarks that distinguish and identify UCLA. Do not use Karbon Open in graphic elements it is not ADA compliant. How to apply brand guidelines across channels, Karbon Thin Reveal (lower case and numerals only), Karbon Bold Open Outline (all caps and numerals only), Karbon Bold Outline (all caps and numerals only). They help to visually convey the brand pillars and personality traits. And they are united in how they say it, so you never confuse them with competing brands. Authorized agencies and designers may be granted download privileges while working on UCLA Health projects. Karbon needs generous leading, three to five points greater than the size of the type. These additional resources will help you learn new skills, best practices and terminology. (For older audiences use 11 or 12 point). Use Karbon Bold all caps for immediacy and emphasis. However, only UCLA faculty and staff (including student staff) may download assets, and the use of those assets is restricted to university business in accordance with brand guidelines and Policy 110. 10889 Wilshire Blvd. By downloading artwork, I agree to use the Download UCLA Health Logo(s) only as specified in Policy 110 and this Brand Guidelines site. However, only UCLA Health faculty and staff may download assets. However, only UCLA Health faculty and staff may download assets. When we all use the same elements, and speak with a shared voice, we can tell a more powerful story. UCLA commissioned three additional custom versions: thin reveal, bold outline, and bold open outline. For Brand fonts and hi-res images, submit request with details on where and how you intend to use the asset. The UCLA brand is rooted in our core mission as a public research university: education, research, and public service. As UCLA Health works to advance racial equity, we are gently expanding brand guidelines to support more holistic and comprehensive representations of our brand. On the PC platform, Arial is the preferred equivalent. Brands, like people, have personalities. Brand Guidelines is designed to help you tell this story more effectively and harness the power of the UCLA brand in your work. And why they support you. In a marketing context, a brand is how people perceive your product, service or organization. (But dont combine a bold lead-in sentence with a subhead, the two will compete for attention). Highlight and emphasize UCLA Marks and graphics over any non-UCLA marks. This is easier for all readers to scan, and it improves accessibility for users who depend on screen readers. Think in terms of an audio equalizer and adjust the mix as appropriate to the project and the audience. Fundamentals Identity Application Presentations Presentation Templates Research Posters Use these standardized templates and guidelines to create professional presentations representing UCLA, your department or your research work. Helvetica/Arial is required for all UCLA-branded websites. What are UCLA Marks? Please check your inbox to complete your registration. They are what they say they are. Please use these brand guidelines in all of your communications. Set body copy flush left, ragged right. Use short copy and bulleted lists rather than big blocks of text. Karbon Regular is usually best for text. As we prepare to celebrate our centennial, it is vital that we speak with one voice about UCLAs importance to society, dedication to academic excellence, and unwavering commitment to service. Use the UCLA Marks to celebrate and spotlight UCLA achievements, contributions and programs. Because of accessibility concerns, thin reveal should never be used online. Your email was submitted. These fonts are clean, modern and timeless. Your email was submitted. These characteristics are a way to give more structure to our communications. As UCLA staff, faculty and students, we have the opportunity and responsibility to shape perceptions of UCLA by the consistency and clarity of our communications. Your email was submitted. Once the template is downloaded, open the file, highlight the appropriate field and begin typing. UCLA Health employees and partners can use the following guidelines to produce digital assets on a case-by-case basis. 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